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Deirdre Kurzweil Shares Thoughts on Focus Groups

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Qualitative options, focus groups are the most obvious and ones they are most familiar with and like...
  • 6/1/2006

Deirdre Kurzweil States Importance of Involving Tr

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Some more specific details of focus group is that we should definitely think about, you need to real...
  • 6/1/2006

Deirdre Kurzweil Discusses Importance of Consideri

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • Something I think that gets ignored a lot, you have to think about homogeneity, you have to ... each...
  • 6/1/2006

Deirdre Kurzweil States Importance of Multiple Foc

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • The other thing about focus groups that you need to think about and this goes back to the idea of ho...
  • 6/1/2006

Deirdre Kurzweil States Focus Groups Are Not Quant

  • Deirdre Kurzweil - Lecture - Market Rese
  • Deirdre Nissenson Kurzweil is currently serving as a market research manager in the Office of Pub...
  • I've said this before but I can't really say it enough. Focus groups are not quantitative research,...
  • 6/1/2006